Mba Business Communication Assignment 8


ASSIGNMENTS- MBA Sem-IMB0023 – Business Communication



Describe any situation in your experience where the communication was a failure.Analyze the barrier(s) which stood in the way of successful communication. Explainhow you would overcome the barrier(s).Situation where Communication was a failure to me:

As a Manager, I was a sender for a communication and intended to be received by myexecutives.I have sent the following communication to my executives through a notice and displayed onthe notice board:

“Coming Second Saturday to complete our targets for the month a review meeting isarranged and all should attend. If any executive is not able to attend should find out thecontents of the meeting from their peers without fail”.

But my communication went wrong and out of 10 executives, only three executives haveattended at 4.00 PM who checked-in with me the time of the meeting.

Following were the barriers of communication which stood in the way of mycommunication:

The “Channel” I have chosen did not ensure the receipt of the communication by“Receivers”

The communication lacked the “Chronological context” The second Saturday being a nonworking day.

The communication has created a “Psychological noise” by not mentioning correct timeof the meeting and confusion has been created.

The “social context” also is one of the cause for the failure of the communication as Ihave not taken all my executives into confident by giving any advance information or aintention of the meeting earlier.

Lessons learnt in order to overcome these barriers of communication:

My communication was unclear by not giving exact time of meeting.

The media I have used is the placing the notice on the notice board, instead had Icirculated to all the receivers and obtained their signatures by asking their availability or feedback my communication would not have failed.

I have chosen a wrong day a holiday though the task was a routine one.

Ms. Evelynn Smitten Chief Operating Officer Fashion Trends East End, TORTOLA VG1110 BRITISH VIRGIN ISLANDS With the growing market trends and demand for colorful, stylish jewelry, it is becoming necessary that we expand our clientele over to the island of Virgin Gorda. Virgin Gorda is a democratic society which encompasses a stable government so there will be no political interference with this venture. It is a small populated island that has a variety of moderately aged persons with large portion of the population aged 18 – 50 years. The highlight of the social life of persons residing in that area, there are always the social avenues for those outgoing persons, such as, parties, clubs, queen shows, modeling competitions and so forth. Virgin Gorda has a 50/50 ratio of males versus females in the population which is approximately 5,000 so it is the prime location for such a market. With this new market being proposed the aim is create a wide range of purchasing capabilities for Fashion Trends and to ensure that all customers are satisfied with their products. The sale of these items on Virgin Gorda will be affordable because the economy is sound and the income per capita is approximately $30,000 to $40,000 per annum, thus every prospective buyer would be able to purchase from Fashion Trends.


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